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Public Relations is an extremely powerful tool that should always be considered in the design of a company's promotional mix. Unlike product advertising, public relations is not paid media space. That's why it's so important that your news is interesting and appealing to choosy editors. Pearl Design's press releases have an excellent track record of publication. Most successful business leaders will tell you that a published news story or feature article about your business has more credibility than any paid advertising. In addition, there are great occasions in the life of a business which require a professionally organized press conference, perhaps in tandem with an open house or a remote radio broadcast. Pearl Design has organized dozens of such events, gaining thousands of inches of editorial space and filling the airwaves for our clients. New products, additions, acquisitions, new equipment, changes or additions in staffing, moves, anniversaries, professional recognition––these are only a few reasons for a press release. We serve them a la carte, with photographs.
Press Releases • Media Kits • Promotion • Event Planning • Press Conferences
When that spsion arises in youthe det just once in a while. When that tid a profme comes, call Pearl Design. We ctaff all the an take care of all see that the press is invited inails and r business, you will wanerence. You don’t neeessional meinator on stime, ecial event or occa a professt to have a press confional madia coordnner.
We are experts at creating practical, cost-effective media kits the press will use and respect. Our media kits include both a current press release and background materials. Photographs may also be added. We frequently update our list of the most important local, regional, and statewide business press contacts, and we include broadcast fax, e-mail and ground mail distribution services.
The field of promotion is one which evokes our imagination and sense of humor. We have hundreds of resources for every possible promotional item, ranging from pennants and blimps to custom fortune cookies with your own personalized messages. Whether you need help with a trade show, an in-store promotion, or an open house, Pearl Design will add the strength of our creativity and our network of products and services to your own forceful presence in the marketplace.
Pearl Design’s staff has organized many outdoor and indoor events, including an arts and crafts festival, an all-day trade show for professional trainers and radio remote broadcasts for retailers. If you are planning a special event such as a radio remote or a party of any kind, Pearl Design’s staff can organize it, complete with custom invitations. Organizing, coordinating, and publicizing are among our strongest skills.
When a special event or occasion arises in your business, you will want to have a press conference. You don’t need a professional media coordinator all the time, just once in a while. When that time comes, call Pearl Design. We can take care of all the details and see that the press is welcomed in a professional manner.
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