Pearl Design Associates, Inc.

Print Media

A few years ago, there was an outcry that said "Print is dead." Futurists predicted that we would all soon be walking around with computers. No more books, no more magazines, no more newspapers. It didn't happen. Statistics today prove that more people are reading than ever before. Have you noticed all the book stores which have opened in the last few years?

Print remains one of the most economical ways to get your message out. And it is Pearl Design's specialty. Whether it be a few hundred copies on our laser printer or 100,000 pieces on a huge web press, we can show you how to use print cost-effectively in your marketing plan.

Your distinctive identity symbol, or logo, is the heart of branding, and is the most essential of all marketing tools. If it is created thoughtfully and appropriately, and if it is also a treat to the eyes, it will gain immediate recognition for you in the marketplace.

A good logo has to be more than a beautiful design. It must be a powerful symbol of your business. Your logo has a long career ahead of it. It will become your goodwill ambassador, your lead salesperson, and your most powerful public relations tool.

Logo development starts with a conversation about your identity, and ends with a visual symbol which will endure through the life of your business. As we work with you on your logo, we will also show you how to use it to promote yourself. When your logo has been completed, you will be regarded with new respect and credibility.

Pearl Design has created logos for corporations, retailers, service businesses, not-for-profit agencies, and dozens of other entities. Because of its permanence, successful logo development, though challenging, is a favorite assignment for our designers. We’ll probably be fighting over you. When we’re ready, you’ll see about a dozen thumbnail ideas. You’ll pick two or three that you like and we’ll add more detail. That’s why it’s called development.

As we narrow down to one design, we’ll add the address lines and other information for various uses you will need. We review these to be sure all is compatible. We’ll show you how the logo looks on various media. It’s an exciting venture. When your logo is ready, we’ll provide you with all the materials, both digital and hard copy, that you will need to pass it on to the various media.

Our fees for logo development depend on the breadth of its exposure. You will pay for it only once and you will own exclusive rights to it for the life of your business.

You need look no farther than some of the most instantly recognizable advertising symbols in the world...Nike, Mercedes-Benz, Coke, or Apple Computer.

Brochures are an important marketing tool for any business. They come in many shapes, colors and sizes, but the wonderful thing about brochures is that they need not be costly to be successful. Pearl Design Associates, Inc. has experience in creating every kind of brochure from the simplest one-color printing project to the most complex full-color project with special folds and die-cuts. Copywriting for all Pearl Design brochures is provided by Julienne Barth, who has been writing professionally for over 30 years. Samples of her advertising copywriting can be found elsewhere on this site. Images come from a wide variety of sources: client-provided, royalty-free images, stock photography, or custom photography created by the team at Pearl Design, offered in three formats: 35mm, digital, or medium format.

Pearl Design usually creates business cards in combination with a stationery package which also includes letterhead, second sheets, and envelopes. If you prefer, we will design a business card only. As with brochures, a simple printing in one color ink on white card stock can be amazingly effective, if well done. Your business card will carry your identity and your contact information throughout your network. The design should coordinate with all your other marketing materials. If you choose business cards only for now, be sure they are coordinated with the other materials you will eventually incorporate into a long-term identity program.

Stationery Package is a term which describes the basic products of business identity: your letterhead, envelope and business cards imprinted with your logo in a layout that is yours alone. Pearl Design can create a distinctive package at a variety of prices, depending on the complexity of your design and printing.

Newsletters are a powerful tool for developing loyalty to your company’s products and/or services. Most companies do not realize how much news they have. If you offer classes, meetings, or have specialized knowledge to share, a newsletter is an essential tool. For the best results, you will need an experienced journalist with a “nose for news” to visit your company, talk to you, and then put your newsletter package together in a way that will bring your readers back. Pearl Design specializes in newsletter production and has won a number of awards in this field.

In addition to its practical purposes, your annual report is an image-building tool of the highest order. For this king of all print media products, you will want to use the finest papers, illustrations, and copywriting you can afford. You'll want to be sure that the writing is clear, accurate, and succinct. And you’ll need a project coordinator who can pull everything together on time. When you are ready to draw from Pearl Design every bit of our creativity and talent, and have the budget to do it, we would be pleased to bid on the privilege of creating your next annual report.

Pearl Design has several catalogs to its credit, ranging from simple black and white product photos with specifications and prices to a complete full-color Christmas gift edition with a custom-styled photograph adorning its cover. Due to our experience in regional magazine publishing, we have expertise in coordinating all the diverse elements necessary to complete your catalog: photography, copywriting, accurate proofing, coordination with the printer, distribution, and mailing.

Posters
A very simple and cost-effective approach to publicizing an event is also one of the oldest marketing tools, the poster. Posters can be created with the elements of your brochure, repurposing materials you have already purchased. Or, we can create a small run of posters with our in-house full-color printing equipment. There is a wide array of sizes, surfaces and finishes available. We would be glad to discuss your ideas with you.

Immediacy and energy are words which come to mind when describing successful point-of-purchase advertising. Pearl Design has created a number of effective counter and other displays designed for immediate impact on the consumer. We have used a great variety of materials and know where to find even the most unusual display products to use as our raw material.

Labeling and package design go hand-in-hand. Knowledge of the many regulations necessary in packaging, for example, consumables or cosmetics, comes into play in this field. Technical and shipping restrictions must also be considered. Form and function must be carefully balanced in this challenging area of design. Pearl Design has created packaging for a wide variety of products over the years.

Music meets visual art on the covers of thousands of CD’s manufactured every year in America. Because our staff includes a balance of youthful and more mature artists with diverse styles and tastes, we welcome the challenge of creating cutting-edge design for musicians. Our talent pool ranges from illustrators to animators to photographers who can create any mood you want, from whimsical to surreal.

Pearl Design has helped several local authors achieve their dream of publishing and marketing a book of their own works. We produce paperbacks in several sizes, including the creation of custom cover illustrations. Our services include book design and typography, cover design and production, editing services, layout and printing production. We specialize in press runs of 1,000 books and under. We would be glad to review your manuscript. If you are willing to invest in the cost of production,, we can create your book for you. We also offer marketing and distribution services (additional charges apply).